Beauty consultants at Mary Kay are giving the 50-year old brand a youthful image, thanks to its independent beauty consultants who are growing younger in age. In fact, according to the Dallas-based direct seller, Millennials account for nearly 50% of new salespeople, many intrigued with the company’s entrepreneurial business opportunities and flexible, work-at-home schedules.
 
The company is on a roll; 2015 marked the 15th consecutive year that more than 300,000 women started a Mary Kay business.
 
Sara Friedman, vice president of U.S. marketing for Mary Kay Inc., says, “Our unparalleled business opportunity appeals to a wide range of ages and backgrounds, and Millennials bring a unique set of talents and expectations. These young women are tech-savvy and digitally connected. They’re looking for flexibility and not a 9 to 5, one-size-fits-all position. A Mary Kay business can be customized to each person’s individual goals and our company’s established social media presence and leading edge digital technology have also proven to be attractive business-building tools.” 
 
As the sales force grows younger, it’s also become more diverse, with more than half of new members representing Latina, Asian or African American. Latinas comprise 35% of new consultants.

And the pink Cadillacs aren’t bad either—especially when you have to cart the little kids around.